Let's see... popular music on FM radio in the US: The Weeknd, Drake, Justin Bieber... Shawn Mendes....
Yeah, 35% sounds about right.
Sam Roberts, Celine Dione, Nickleback, Avril Levine. Sounds disturbed.
Though I can't remember the last time I heard Gordon Lightfoot on US radio. Which is a shame - he is an astonishing songwriter.
(Not because it's Canadian, because it's on radio)
Might as well just listen to generative music at that point. At least that will have interesting moments in it when it enters the uncanny valley.
Regarding autotune, it's worth noting that one of the most famous users of autotune as a musical effect, T-Pain (who isn't Canadian) is actually an excellent singer (and for something unexpected, check out his cover of Black Sabbath's War Pigs.)
Of course The Weeknd is in fact a successful songwriter, but I don't entirely understand the criticism of singers for not writing their own music. Certainly we accept that it's OK in jazz, in musicals, in movies, and at the opera - why not popular music?
This comment just seems like a rant against governments and laws.
And if that scheme is not sufficient, then we're talking about forcing people into consuming content that they wouldn't otherwise.
Quota laws are not that rare outside of the US. They were used in France to rebuild the National cinema.
There is no trend for the government to do what you’ve described, and they do is they create a positive loop between the distributors and content creators so more local content is produced and shown.
So, how does this work on Spotify? Am I now required to listen to Nickelback?
It is plausible that the requirement would be something like 'insert at least 35% Canadian tracks' to any pre-canned playlist or 'song radio' sequence. I wonder how that would work with Gothenburg death metal playlists. I will probably get some Nickelback there.