We are just not psychologically adapted or intellectually prepared or availing of a legal framework for the deluge of human-like manipulative, misleading, fraudulent generative fake reality that is about to be unleashed.
Free speech, psychopathic robots, adversaries who want to tear it all down, and gullible humans, are a very bad mix.
Since there is apparently no way to put the genie back in the bottle, everyone needs to start thinking about how to authenticate themselves and others. How do you know the person calling is your daughter? Is that text message really from the new bookkeeper at the plumbing firm who just asked you to change the wire transfer address? She seems legit and knows all sorts of things about the project.
Things are going to get very bad for a while.
https://www.wsj.com/articles/i-cloned-myself-with-ai-she-foo...
(very not impressed by certain financial institutions who seem to be relying on the voice fingerprinting and SMS for 2-factor)