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I have never in my life seen “butter aroma” in butter (from US).

They might have been looking at tubs of margarine or other spreadable products that mix butter with oils. I think tubs of real butter aren't all that popular (so wouldn't occupy a lot of shelf space).

No I’m talking about your run of the mill unsalted butter. Even what I felt were "premium" choices (organic, expensive etc) had "natural flavourings" in them.

Here’s a few I could find from a quick search: https://www.albertsons.com/shop/product-details.960493010.ht...

https://www.albertsons.com/shop/product-details.960047103.ht...

https://www.albertsons.com/shop/product-details.138250183.ht...

I believe that’s because they’re unsalted (which I wouldn’t consider run of the mill, but a specialty baking product).

This Reddit post says the natural “flavoring” is lactic acid to replace salt as the preservative, but obviously you can’t be sure with that labeling:

https://old.reddit.com/r/AskCulinary/comments/26q208/natural...

But I see the Kerrygold equivalent, which is also sold in US stores doesn’t have this.

Christ. That says it all.

Why put butter in a tub? Wasteful plastic packaging when a foil or wax wrapper is fine. Margarine is disgusting and in a tub because it won't hold its shape.

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