> For a real sneer, if you dare, go into Melbourne coffee shop and order an Americano instead of a long black.
That's stupid, it might be impressive they know the difference, but what if I actually wanted an Americano? (Hot water added, vs espresso pulled into it in a long black.)
I'm not so snobbish as to care (and I prefer lungo anyway - long shot all brewed, no pure water added) it just seems to me if they're going to be like that then they should recognise they're different and offer both. 'Certainly sir, or if you prefer we can do a long black too' sort of thing, acknowledging that the customer may be just as snobbish/knowledgeable, but accustomed to ordering Americano because 'long black' would generally furrow eyebrows.
I do think in hindsight I may have experienced it though, in the UK - I didn't order, but my aunt or someone was told they don't do Americanos and came back with a filter coffee or something. At the time I thought they were just incompetent ('do you do espressos? Hot water?' I would have not been able to resist retorting) but now I think probably it was similar to your experience. Stupid.