Very real question, especially considering the two decades of trained helplessness that has been so successful.
Most software is resistant to understanding. Most software obfuscates & conceals.
Getting out of this trap requires more than business acumen & buyers. A sea change has to happen. We neglect the field, neglect our own involvement. Individual products can try to have healthier stances, but the system is diseased, the system enabled this rot. The remedy is more focus on General Systems Research, is on finding universal resonances & capabilities in computing & highlighting them & raising them up.
Whats needed now is an appeal to cool, an appeal to being competent & capable. The alpha geeks need to lead again, need to show their prowess, in a way that makes the paths of ignorance & ease look stupid. The home cloud people are, in my mind, the furthest forward at making these routes. But I also think there's huge universes of possibility at higher levels, for node based/flow based systems to radically reempower folks.
It's a hard ask. Building a healthy hopeful org can't happen in a vacuum, it has to be part of & parcel to already beneficial "open" currents. It's place by place, opportunity by opportunity figuring out how to play contribute without domineering, without consumerizing. There's no big playbool, but I think these ecosystems as they gain mass create buyers in volume, as participation & openness achieve critical mass.