"Goggles enable any individual—or community of people—to alter the ranking of Brave Search by using a set of instructions (rules and filters). Anyone can create, apply, or extend a Goggle. Essentially Goggles act as a custom re-ranking on top of the Brave search index."

Wow.

That is really cool. It reminds me of I think it was in "Fall, or Dodge in Hell," by Neal Stephenson. The internet had been polluted with spam and fake information, and the future handled this by subscribing to "edit streams," or if they were rich enough having their own personal editor, who would tailor whatever content was out there to the person's tastes (and desire for truthiness, or, based on who they trusted as authoritative).

> “ However, note that if a Goggle is used only by one, or a very small number of people, the Goggle URL could serve as an identifier, and enable the creation of a profile of the user’s queries while using that particular Goggle.”

That’s a bit of a shame… :’(

Mind blown. If this works anything like advertised, this is easily the biggest innovation in the history of web search.

I'd love to hear from someone who has used it, about how effective and easy to use it is.