Sport incentives work out nicely for getting a supply of top talent. Big money through sponsorship/ads/tickets, fairly formulaic system to get better at a sport (top coaches/teams, get fitter, practice a lot), an easy way to identify progress (wins games, scores goals).
But for sciences, someone could do great work for 20 years and produce obscure papers that might stay obscure, or may unlock the mystery of the universe or help us meet the world's energy demands without pollution! So the pay off if magnitudes higher than sport, but magnitudes less probable. Someone will run 100m fast, guaranteed, but will we solve science problems X Y Z and when?