If caring about the environment and going electric becomes a high-priced elite-tribal-consumerist trend just take me off this planet; I'm not interested in it anymore.
Are you trying to argue that you're not paying for a brand? If so, by your logic then stores like Saks Fifth Avenue's "green" brands or high end auto manufacturers with hybrid vehicles have no place in America.
The Tesla S is great because it seems that upper-middle class folk will be able to own it, and I hope they continue down that path bringing electric cars to everyone.
EDIT: Also the other large manufacturers weren't interested in investing in electric because their analysis showed them they wouldn't see enough return. Tesla is there to prove them wrong. (Some large car-companies are only now building electric cars but it feels rather like a green-washing campaign - it's usually only one model, cars are dinky and impractical...etc)
Think about premium brands such as Sony, Apple, and Samsung. They make high end electronics that cost a pretty penny. Not everyone can afford a $2,500 laptop or $3,000 TV. When these giants come out with new technology it's terribly expensive at first(think plasma TV's 7+ years ago). Well, after a few years of production and a limited market, the lower-rung guys are able to catch up and get their share too(Vizio, Olevia, Sanyo) granted their products generally aren't as polished. The technology has evolved enough that others are able to produce it so everyone can afford it, while the big name guys still reign king because not only did they offer it at first, but their product is still superior. This same thing is happening right now. Tesla is the premium brand leader, and the other guys (Chevy, Ford, Nissan) are finally starting to get their act together.
The majority of people would rather have a Sony TV than a Vizio(assuming the picture quality is very similar) all because of that little Sony logo. Brands rule America. It's sad but true. Otherwise there would be no reason to spend $100 on a t-shirt.
I don't think Sony, Apple Samsung are the "premium/luxury" brands (Apple maybe was considered one when it first came out but it certainly wasn't in the same class of exclusivity as a Bugatti is in the car world). I see all of those electronics manufacturers as the GMs or Toyota's of the hardware industry. They make a wide variety of electronics at different price points for different buyers. There's nothing exclusive or elitist about owning a Samsung or an Apple product.
I'd like to see Tesla as the disruptive force among the well-entrenched car brands like GM or Toyota, but I'd rather it not become the super-rare and expensive alternative to them. I realize we pay some premium based on what brand we choose but I was just expressing what I hope the Tesla brand would come to represent (and also what I had heard its mission was initially).
Apple also makes a sub $1k laptop, and a $600 desktop.