What am I missing here? I thought both Microsoft and Activision were American companies, why would the UK even have a say in this? Is it a "if you buy it you can't operate here" kind of statement?
[1]: https://www.cnn.com/2019/05/27/tech/zuckerberg-contempt-cana...
Not to mention that the only part of distribution this can affect is the physical one. I mean, if I want to sell a game on Steam and sell it in all the regions Steam operates in, I can do so without needing a business presence in every individual country...