I get the US woke vibes from TV commercials. Plenty of black people on TV, but over here the US style black are a very small minority. I see much more black people on TV than in reality.
Meanwhile, the Turkish/Morrocan/Islamish people are mostly absent in the commercials, even if 10% of the local people have that background.
Apart from that, it all somehow feels fake and USA. It's hard to define, but everything is subtly wrong.
Weird thing, the local commercials somehow adapted around 2000. You get the same black people overload and US vibes in commercials from EU-only companies.