I would play around with your home page a bit. The first two images are basically the same. It's not until your 3rd image where the use case is demonstrated (and not very well). I think you should show a quiz as a popup on a demo e-commerce page or something. That better demonstrates what the product is and where it would live.

I also agree with the other commentor. Don't use your "Try Quiz" as your own lead magnet. Create a fun one and provide the results at the end. You want your potential user to see the full product, end-to-end.