The places like that around here seem to make their money off expensive massage recliners and other deluxe furniture, where the mattresses are just there to get people in the door every so often.
Maybe around there. Where we are you can't find a store that charges under $2500 for a Mattress. Was such a racket I rolled the dice on a $300 shipped mattress from Amazon. No issues insanely comfortable. I'd absolutely buy another