Did anyone else notice that despite being “free” the cost of a yearly membership is about the same as a years worth of services from an auto shop (according to their price list).
Also, note that "Toyota Dealer Maintenance Packages" are generally offered to people who have purchased their vehicle at the dealer, new (or slightly used). That's not the target market here, and compared to having those services performed at an independent shop (or at a dealer without such a package), that monthly charge is quite affordable.