The UI redesign called Cheetah was also forced internally and a lot of OGs left during that period including the long time VP of Eng Tim Sehn. Lots of internal politicking, late hours, and then layoffs the next year, for a project many of us weren't sold on. Not fun. And when the rollout data showed what many of us suspected, it took too long to pivot. The thing is up until then I think Snap's top-down design-driven culture was a strength and supported its innovation. Sometimes you have to do the unpopular thing. It works until it doesn't. I hear things have softened since.