Well, this is how business works today. Management want something that's both safe and efficient which by default ends up being dull. So how to you win? Quantity. More words. More blogposts. Higher frequency. Please the algorithm. Doesn't reeeeally matter if people are reading your post.
I hate that I'm only a communications professional. I feel like there are no stable career in my field anymore. All I want to do is to learn something STEM-related. Oh if one had the time and money (and no responsibilities).