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I'd like to imagine quirky titles make them harder for other researchers to find, leading to lower citation counts, but that may be wishful thinking.

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I don’t think it makes much difference. If anything, it might help? It’s easier to search for a paper if you remember its name. If not, you can search on author or words in the abstract.

The problem isn’t quirky titles, it’s with websites like Hacker News that only display a headline and not the abstract.

I think this trend is happening because of the entire buzz around OPENAI LLMs and that 2017 Google Research Paper

Ironically, attention is what you need to get high citation counts

Whether quirky titles help or hurt with that i think depends on name recognition and the publication venue

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