Branding is eating the world.
Not realizing that it always has is why it's still effective.
History is written by the victors and victors tend to have the best marketting.
40 years ago, when articles went into print publications, you'd just get your paper into a key print journal and then trust that everyone who gets it would at least look through the article headlines and read the abstracts of articles that seemed relevant to them. And it was manageable because you'd only have a few new issues rolling in per month.
But arXiv had an average of 167 CS papers being submitted per day in 2021. An academic who wants to keep their career alive needs to resort to every trick in the book to be heard above that din.
Curation kind of requires gatekeepers, and good gatekeeping is a full-time job that needs to be paid for. In the days of print journals, there was both a motivation, because you can only print so many articles per month due to materials costs, and a steady revenue stream to pay for it, because everyone has to pay for the journals to get any access to articles at all. The Internet's been eroding both of those factors for a good quarter century now.
I think we’re seeing something closer to title optimization in the service of marketing. But even marketing isn’t a great fit.
Upon reflecting on the Wikipedia definition of marketing, it strikes me that title optimization is only a tiny part of what “academic research marketing” could be. In the most generous sense, it could mean reaching out to media sources fairly early in the research/writing process to help craft a paper that will be interesting to the desired audience.
Wikipedia quotes:
> Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.
> A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.
> Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.
Sorry, are you referring to brandpocalypse?
PS: [1] is a good talk in general where he discusses some of the limitations of the paper and things that could have been done better.
[1] https://www.youtube.com/watch?v=YZ-_E7A3V2w
[2] https://papers.nips.cc/paper_files/paper/2018/file/69386f6bb...
Fixed with ML.
Bing chat does have the ability to read opened PDFs when used from the Edge side bar.
"Sometime’ is Sometimes ‘Not Never’" - Lamport
"Reflections on trusting trust" - Thompson
"On the cruelty of really teaching computer science" - Dijkstra
I'm sure there are more
But… yeah, its hardly a title chosen for marketing rather than description.
https://www.harmdevries.com/post/model-size-vs-compute-overh...
This website has an interesting graph which visualizes this:
> For example, the compute overhead for 75% of the optimal model size is only 2.8%, whereas for half of the optimal model size, the overhead rises to 20%. As we move towards smaller models, we observe an asymptotic trend, and at 25% of the compute-optimal model size, the compute overhead increases rapidly to 188%.
So if you train your model you shouldn't just look at compute-optimal training but try to anticipate how much the model will probably be used for inference, to minimize total compute cost. Basically, the less inference you expect to do with your model, the closer the training should be to Chinchilla-optimality.
This means that people who have an up-to-date knowledge of a given subfield can quickly get a lot out of a new papers. Unfortunately, it also means that it usually takes a pretty decent stack of papers to get up to speed on a new subfield since you have to read the important segments of the commonly cited papers in order to gain the common knowledge that papers are being diffed against.
Traditionally, this issue is solved by textbooks, since the base set of ideas in a given field or subfield is pretty stable. ML has been moving pretty fast in recent years, so there is still a sizable gap between the base knowledge required for productive paper reading and what you can get out of a textbook. For example, Goodfellow et al [1] is a great intro to the core ideas of deep learning, but it was published before transformers were invented, so it doesn’t mention them at all.
But then the title can become something catchy that will give you more visibility.
So how do we get more desirable system behavior? It seems we have a collective action problem.
Whether quirky titles help or hurt with that i think depends on name recognition and the publication venue
The problem isn’t quirky titles, it’s with websites like Hacker News that only display a headline and not the abstract.
I dunno if it even read the article lols
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Title: “Deep Reinforcement Learning for Multi-Agent Navigation in Complex Environments” This paper proposes a deep reinforcement learning approach for multi-agent navigation in complex environments. The proposed method uses a centralized critic and decentralized actor architecture, where each agent has its own policy network and learns from its local observations, while the critic network takes in the global state information to provide a centralized value estimate. The method is evaluated on a variety of benchmark environments and achieves state-of-the-art performance compared to existing methods.