> Like all the teachers I spoke to, Zimotti sees Duolingo as supplemental to the kind of deep immersion that language learning requires. But, in his opinion, the time most people spend on Duolingo is time they would otherwise spend on TikTok or watching television, not learning a second language in some more optimal way.
Unfortunately, Duolingo doesn't market itself that way, preferring nonsense like "fifteen minutes a day can teach you a language". Of course there are many more customers who can spend fifteen minutes a day on it than hours at a time in an immersive context, topped up with fifteen minutes of Duolingo.