No it's not a porn site :)
These are the google analytics stats:
33.80 Pages/Visit
12.81% Bounce Rate
00:14:12 Avg. Time on Site
22.26% % New Visits
77% Returning visits
From your asset list, the last three (High search engine rankings - Good domain name - Industry leader) are true, the first two (RSS/newsletter) don't really apply.