I'm not sure exactly how they're monetizing (maybe they sell the accounts once they have some popular posts?), but they definitely are.
Because reddit focuses mainly on what's happening recently the good content of the past that might be relevant to a user today is buried. Reposters play a valuable role in resurfacing content. I think a better paradigm, though one I can't really imagine that well, would remove the need for reposters by automatically showing the content they would repost. Maybe a recommendation algorithm?
Reddit didn't get rid of r/hailcorporate on accident. There are literal industries that exist to make fake accounts, karma farm, and sell use of those accounts to post basically sponsored messages that maybe even reddit itself doesn't know are sponsored. Think of how many people say "I search reddit for product recommendations" and know that companies have been pushing on that button for years and years. Whether reddit is honestly trying to prevent this kind of stuff doesn't actually matter, because as long as real moderation costs money and breaking that moderation makes money, the advantage is towards those who break it. FFS, reddit still has most popular subreddits modded by one account and their sockpuppets.
It'd turn into a world where people would try to make money (which still happens but normally is sniffed out), instead of a place where people like LundgrensFrontKick produce content, for free, because they love doing so, like:
* Estimating how long it took The Joker to set up the giant cash pyramid in The Dark Knight
* Comparing the box office success of movies that have a snowmobile action scene vs those that have a jet ski action scene
* Objectively trying to determine which Fast and Furious movie was the fastest and most furious
https://www.reddit.com/user/LundgrensFrontKick/?sort=top
Yes I know he has like a podcast now or something, but that only came after years of doing this for no reason other than he enjoyed doing it.
Money itself doesn't fail to incentivize behavior. Rather, it is what you choose to reward with money that has be carefully chosen to incentivize the behaviors you want to encourage (via monetary reward).
It's not money that's failing, it's the rule-masters. Agents can't work well in systems with bad rules.
Which is today's right-wing billionaires and their pet politicians.
This is a company taking user contributions as their own, aggregating it, and using their work for free to make money off it.
As if this behavior isn't already rampant.