Separately, I think OpenAI's current investors have a >10% chance to hit the 100x cap on their returns. Their current models are already good enough to address lots of real-world problems that people will pay money to solve. So far they've been much more model-focused than product-focused, and by turning that dial toward the product side (as they did with ChatGPT) I think they could generate a lot of revenue relatively quickly.
[0] Except maybe in the sense that future models will be predominantly multimodal and therefore not strictly LLMs. I don't think that's what you're suggesting though.
Especially as a differentiation for a company. If everyone is using ChatGPT, then they're all offering the same thing and I can just as well go to the source and cut out the middleman.
The other fun development to come is well performing self hosted models, and the idea of light weight domain specific interface models that curate responses from bigger generalist models.
ChatGPT is fun but it is very general, it doesn't know about my business nor keep track of it or interface with it. I fully expect to see "Expert Systems" of old come back, but trained on our specific businesses.