Works if latency isn't an issue between app and db, which it often times is.
Big enterprisey applications like this would love to only be doing 10 queries, 30+ is much more likely, and I bet they won't be moving from 1 DC to 1 cloud region, so 10ms is also unlikely. Back of the envelope suggests more like 1s of additional latency.
That would barely work for a big enough OLAP deployment, with all sorts of varied consumers, let alone OLTP.