- 56% in the US.
- 34% in Europe.
- 18% in Asia.
- 13% in South America. [2]
That all in mind Apple has 85% of the global share of smartphone profits. [1] Many Android players have a negative profit share.
[1] https://www.bloomberg.com/news/articles/2023-02-03/iphone-gr...
Anecdotally, most people I know might spend $20/year on App Store purchases (excluding streaming services if they don’t have a desktop computer).
I’ve made well over six figures for a few years and have never spent more than $100 in a year, the vast majority of those purchases for one off games/apps, not iap coins/tokens/etc.