> These game companies like the fact they have the power to enforce their copyright on any video they so wish to have taken down.
How does this help their profitability?
Given that such videos are free advertising.
How does this help their profitability?
Given that such videos are free advertising.
You can maintain your brand image. If some really problematic usage of your IP happens you can get it taken down. If that person had a license for making videos of the game you wouldn't have the ability to get the content taken down and your brand image could be hurt which could affect sales and hurt profitability.
>Given that such videos are free advertising.
99% of videos will be fine fine which is why you don't see companies getting videos taken down left and right. They reap the benefits of these videos, but they want to have the power to take things down just in case. Even if they never need to take anything down just having the power to just in case can be valuable to the company.