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I’m surprised California hasn’t outlawed this tactic as deceptive marketing or such? Any idea why companies can falsify data for the sole purpose of deceiving consumers to increase their revenue?

There are no laws against it in the US. In the EU there are some[0][1] now.

[0]: https://www.acm.nl/en/publications/bookingcom-commits-adjust...

[1]: https://www.acm.nl/en/publications/booking-and-expedia-infor...

I've just tried this and now they show me identical room for the same price with two different nags. Not sure if they have only 2 or 5 (or 7?) "Queen Studios" left.

https://imgur.com/a/oqOTYlz

> watch booking.com try to tell you that "19 people have booked this today" or some such bullshit

...while watching uBlock Origin go crazy blocking stuff.