Consider this a rumor until I can remember the source.

There was a deep dive article I came across about this a while ago and the only other interesting bits I've never seen anywhere else were tha

- Intel was offering a chip based on core/atom and couldn't hit the required performance/TDP

- apple wanted a custom chip meeting the required specs, but this is where Intel balked due to estimates of low demand to design and fab it

- apple went with ARM and PowerVR GPU was an important part of this story

Sometimes I wish I had a searchable full text index of articles I found interesting but didn't see value in bookmarking