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I know. I hated the part where they had that chick throwing a sledgehammer at a giant screen.

Er, wait, maybe that was somebody else.

I think this is a very Apple-like ad. It shows the lifestyle of the users of the product, adds flair, and focuses mainly on how the product can change your life as opposed to raw firepower (Droid).

Apple's ads are all about their reputation and lifestyle. Samsung's ads are the same. Even Sammy's attack ads are right in line with "I'm a Mac". The only difference is Apple displays minimalism while Samsung goes all-out. They cater to two different demographics (Samsung wants people who are tired of being understated and underwhelmed).

Exactly, thats why I hate that commercial with the dancing mp3 player ppl, oh wait...

Apple completely dominates MP3 player sales. No one else matters. Apple's iPod ads just need to keep people thinking "iPod" when they think "MP3 player", so their focus should be something that catches the eye and pushes the brand.

The market in smart phones and tablets is quite different, and thus the proper kind of advertising is quite different.

oh wow! so many down votes!