> Congratulations on your success!
That is very kind of you, thank you.
> What did "getting it out there" consist of for you? How did you get it out there in the beginning?
For Scanii in particular, the original product was a thin wrapper around an open source AV engine, a hacked on a weekend UX, and a credit card processing integration to collect payment - the very minimal needed to find out if _anyone_ was willing to pay for this service.
With that said, what worked for me in this case is not what I would focus here since it depends on what kind of business you are trying to build. What I do believe is important is focusing on the economics of your space which, for IT, is all about productivity or, more succinctly, saving people's time - they pay you X for something that could cost them, in terms of people's time, Y to do.
So, what you want to ask yourself is whether signing up, paying and onboarding onto your product (the X in the equation above) is significantly lower than the next best alternative, either doing the same on a competitor product or building something themselves - the Y above.
For scanii, even at launch it saved people lots of time managing and operating malware detection engines which are cumbersome and hard to keep up to date. I had a feeling that would be the case when I launched but I couldn't be sure until our first customer voted with their credit card.