(Emphasis added)
This doesn't sound like the bio of a person who gives a fair shake at AVs. This sounds like a person who is quite literally invested in the success of AVs and is using the Forbes platform to lend legitimacy to his opinions.
To be fair, it also sounds like the bio of a person who's quite knowledgeable about AVs. But I'd rather get my commentary about AVs from somebody who doesn't have a financial interest in their success.
Journalists put relevant conflict-of-interest disclosures right at the beginning of the article, with emphasis added. This guy is doing the opposite: using the Forbes site to make it look like he's a journalist employed by them, when in fact he's a consultant/investor with the very industry he's writing apologist articles for. Sure, he's not lying... he put it in the bio field. But it's still misrepresentation.
Then one day I was called into a meeting with an editor at Forbes. And the conversation began with the fee and moved into topics I knew we couldn't pull off.... Which our marketing guy said to me later was normal and that all the articles and awards (from Red Dot to Fortune to Barron's) were effectively paid placement. No one checks, no one verifies, no one blinks an eye. "This is how you build the market and our story is compelling"
They never made a breakthrough in food because it never worked. This in spite of that Forbes profile leading to a CNN mention and eventual WEF appearance... In which no one asked to verify or reproduce our data
So the author may be a good SME, and I will check him out but take anything you read in places like Forbes for what they are: likely advertorials hiding the smoke and mirrors