Imagine an alternative world where instead of acquiring Oculus and later pivoting to the metaverse, Zuckerboard went all in on AI (LLM weren't a thing quite yet then), and instead rebranded the company Fabula (tale in latin), and developed AI technology to accelerate their original mission of connecting people. Though it’s true Facebook has an amazing AI team, it’s my understanding none of it has really been turned into product. In that regard they have been more like Google and less like OpenAI
They likely would've created something similar to LLMs by themselves in short order, but in the worst case could have made their own LLM after the Google paper.
You could imagine all sort of neat affordances given by an AI:
- Friendship level suggestions on what to do
- Meetup work, suggested on similar likes
- Improved suggestions
etc
I bet that hypothetical pivot would've been better than the metaverse. At this point (2023) you might imagine things iterating to the point where users have some sort of assist that helps facilitate engagement with your facebook friends (with ads, of course, hah).