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Thank you. I think this is actually already me, but I need to get better (and/or more confident) at selling/marketing the “leg(s)” of the “T”. Particularly when it’s something I did more than a few years ago, but I know I still have expertise and good instincts there.

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Sometimes the marketing is looking through the job description/requirements and thinking 'Oh, I know something that'd really help out in this situation' and tailoring your resume to that. (That sort of tailoring is somewhat reusable, too. :)

And cover letters are really good for this sort of thing as it lets you lay out some specifics that make you the type of person who can really help them out.

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