Yeah, it must be a huge pile of valuable IP if someone without tech knowledge can hack it together with self-taught PHP in a few weeks...
Aren't startup people supposed to be all focused on getting results? If it takes paying someone else to hack up v1, rather than you spending time on it when you should be out selling or interviewing potential customers, etc, do that.
We never hear the stories from people who self-taught PHP or Rails for 6 months hacking on an idea only to then try to give it to users and have it rejected for multiple reasons. But they happen. Probably more than anyone realizes.