Sorry to pile on the name thing, but it is important! A venerable UNIX tool's reputation shouldn't be misappropriated like this.
The name "grep" brings up the imagery of an efficient search tool for most Linux users. That's based on years of work from the UNIX tool's contributors. A new web service shouldn't just swindle that; it feels wrong in many ways.
As others have already mentioned, I strongly suggest to change the name. Otherwise, it undermines your own message and importantly, does a disservice to the original grep. A lose-lose situation overall.