Modern women want emotionally intelligent and kind men and are then stereotyped, blamed, and gaslit when they don't accept immature and manipulative men instead.
I don't want to say much more beyond this, but I don't think that ideal is the standard behavior for either sex. The common person wants someone better than them and they're not entitled to it.
Men are famous for hitting on women. Men are even more famous for doing this behind screens, like thru DMs or Tinder.
Women WILL be pursued by every man that wants them. Then, the women already has loads of guys who aren't at the top echelon of attractiveness, so naturally when THEY initiate, it's to people who wouldn't initiate with them.
It's literally the same reason you could easily see dudes trying to swipe on women better than them: people want to date someone "out of their league"