I just priced out an M2 MBA with ram & ssd maxed out. $2499 USD in the US and 33009kr in Sweden. $2499 is 26163kr, +25% VAT is 32705kr. So you're paying 304kr / $29 more than the US price.
I guess New Hampshire has an Apple Store 45min from Boston airport, and Delaware has one about the same time from Philadelphia airport.
So just going "what's that in dollars" either ignores the real discrepancy, or at the very least, misplaces the blame.
Also, fun fact - since I did that math 3 hours ago, SEK has changed enough to wipe out that $29. Right now, (33009 * 0.8) SEK in USD = US$2460.46, making the pre-tax price in Sweden cheaper than the pre-tax price in the US.
So if you want to do it legally you’ll have to add 20-25% to the price which no longer makes it very appealing.
Do you still have to pay if the Mac is out of the box and you have used it?
It so happens that there are databases used by the customs agents that can trace back serial numbers to countries and purchase locations.
So trying to make up a story on a random control can turn out pretty bad.
Being caught on lies where we actually bought our phones or cameras, while being controlled on the French/Swiss border wasn't that out of the ordinary.
Most of the time not at all, and then you get that one that wants to show off or had a bad day.
You can also buy a house much quicker in Europe if you find a way not to pay 50% of your income in tax… oh and that Porsche now looks quite affordable too..
Not it's not. What are you even talking about? Buying goods for personal consumption/usage and bringing them into is perfectly legal..
Unpack, put it in your backpack, boom it's your personal item.
Why would it be illegal if you just bought a single laptop for personal usage?