> I would bet on Alphabet for the long term, the original inventors of the paper, together with DeepMind.

> But chatgpt like tech could have an effect on their advertising income.

An AI response costs a lot more to serve than a search query.

Microsoft is integrating GPT into it's SaaS offerings (see copilot), where it adds new features (and is gaining traction for it's adds and search products). Meanwhile, for every GPT query served by Google, it costs them significantly more and can't be monetized right now with adds.