I think it's really about mobile computing. While the iPhone debuted in 2007, adoption didn't really hit a critical mass until the early 2010s with the iPhone 4. That was also the time that Android was ramping up with Verizon's initial "DROID" campaign. People may have had an iPhone or a Blackberry in the late 2000's, but they were still doing most of their computing from a desktop. By the end of the 2010's, desktop computing (for non-professional purposes) had become the exception, not the norm.
And I think that goes hand in hand with how pervasive social media was during that decade. Facebook, Twitter, Instagram - all installed on millions of personal devices and taking up a lot of attention and focus.