The playbook against NFTs is that they did nothing useful. That seems to still be the case. ChatGPT is useful, some of us are just not sure how useful it is yet.
consider, however, that "BUT I'M TELLING YOU IT'S USEFUL!!! WHY WON'T YOU BELIEVE ME!!!" is the exact position the FUDsters want to put you in re: AI.
they're constantly on the offensive, no matter what the target is.
ChatGPT kan be useful or useless and NFT:s would have the same value or qualities otherwise.
NFT:s can be useful or useless and ChatGPT would have the same value or qualities otherwise.
The one playbook that exists here is defending NFT:s in lieu of it defending itself by being actually useful. (Which is not me saying that they are not nor that they couldn't be. Just that shouting that everyone is dumb and that your product is in fact awesome isn't a good look, is it?)