I've been in the direct response industry as well for a while and kind of at a loss for what to do.
Being a small time app developer and seller of random things. I can't afford these new CPMs, $15 - $50 is a LONG shot compared to 2019 and paying $3-5 CPM.
Mind you I've spent close to $400k between Fb/Snapchat/Tiktok.
What do I do now that these companies have shut me out? Anything I build I can't see a path forward on acquiring customers without say buying email lists or hitting SMS lists. I feel very unfairly screwed.