Case in point: the cryptocurrency scams that littered Facebook as late as a few months ago (I don't think they have ceased but I was kicked out then, maybe because I habitually reported these scams to no effect - except being bombarded with even more of them ...).
The problem is that’s hard for everyone downstream. I used to sell stuff on Amazon and EBay from surplus auctions as a side hustle. Initially you could run a sustainable business with 20-30% gross margins. When I got out, you needed 60-70% margins.
So you really need to be selling a lifetime customer with value beyond the first sale, sell some bullshit story, or junk/scam/stolen product high margins.
That’s why drugstores get looted… people sell toothpaste on Amazon.