I would not pay a premium for metal case - and I am not in the cost conscious above all consumer market. I am really skeptical there is a large contingent that would. In any event - maybe no smartos, but this minimal firmware would have to be beyond reproach, and support Dolby Vision, proper tone mapping, GSync/Freesync/VRR, isf calibration, substantial Rec 2020 gamut, and probably excellent upscaling. You’re never gonna attract the cost conscious market - the segment beyond that has very particular standards. I dont see how you can survive excluding either one of the gamer or cinema enthusiast markets - especially when the current high end TVs already cater to both. Just because the LG C- series of TVs are clearly a consumer product does not mean they are junk. And the software isn’t nearly as bad as people gripe about (at least in the higher end market where you’d be competing) - not enough to forego actual image processing features.
Elsewhere was dismissed consumer display color calibration as a “marketing gimmick” - it isn’t. These TVs have fantastic accuracy out of the box, but because they’re carefully designed and factory set that way. I think you are too dismissive of the existing market.
TV manufacturers spend a lot of time and effort on figuring out how to drive these panels effectively and they build their own silicon for this.
Even tho most TVs use the same MediaTek SoC for the smart features as well as the I/O they have their own image processors and drivers on separate silicon.
I suspect that if you are serious about this you’ll be far better off partnering with an OEM who already manufactures TVs and just toning down the SmartOS features.
Getting a display to operate at 10ms or better response time and supporting VRR have the image processing required to display all types of media content, supporting HDR with proper tone mapping, getting the color science right and much more is going to be an monumentally complex task to achieve.
Allow me to add that every time I’ve removed it I’ve had full licensing and permissions, just that HDCP was in the way.
Same goes for not supporting HDCP of a specific version e.g. a display that supports only HDCP 1.3 but not 2.0 will be able to display 1080 Blu-ray’s but not 4K ones.
Yes in theory you can rip it off however that is very expensive and difficult especially with more recent standards (I’m not aware of any way to strip HDCP 2.1 and higher) and bandwidths.
Also to strip it you still need to get a license and keys so it would be quite difficult to do so on a commercial basis especially in a country with strong rule of law.