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> he's taking the pettiest of all paths

I don’t love the precedent for a quasi media company. But there is strategic value in signalling that if you compete with him, he’s going to blow you out of the water. (And his retaliation is unsavoury but fairly fought. Twitter has no monopoly. And Musk didn’t mobilise his adjacent companies.)

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From Dec ‘22: “Twitter should be easy to use, but no more relentless free advertising of competitors. No traditional publisher allows this and neither will Twitter.”

https://twitter.com/elonmusk/status/1604588904828600320

This is probably brinksmanship to get Substack to pay more to twitter.

> But there is strategic value in signalling that if you compete with him, he’s going to blow you out of the water.

Another way of interpreting that signalling is that everyone should gang up and stomp him so that he doesn't continue to pick the group off one by one.

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