This true for non-coder creatives, too. I can't count the number of times I've been asked to "look at a design" or "go over some copy" because three other employees had some feedback in some meting I wasn't a part of, but no one can remember exactly was "off" with the deliverable. We then have to do the SKype/email round robin until everyone has given their comments again.

This gets even worse when we, the creatives, get feedback about functional changes.

"When I click the checkout button, it goes to the shopping cart."

"Uh...yeah."

"Could you have an upsell page pop up between the two."

"I can write the copy and spec the creative and functional design, but I can't change the button functionality. You'll have to get that prioritized in the next sprint."

"We don't want to bother engineering. We need to get this done quickly."

"It's a functional change. We have to involve engineering."

"So you can't write the page."

"I can write the page. I can spec the page. I can't build or deploy the page."

"That's disappointing."

"You have no idea."