Nice. That is an absurdly good name.

I think it needs just a bit of fool-proofing in a couple dimensions though:

(1) Ideally, the brand would also be able to speak to the segment of people who aren't going to get the wordplay.

(2) Also, there's the age-old pronunciation question. Is it just "Primitive"? Is it "Primi - Tee - Vee"?

It's quite close to being a great brand, though. I wonder if it just needs a skillfully-placed lowercase letter, or a couple dots, or something — maybe some sort of subtle variation could solve both problems.

Hi lagrange77, I like this name too. Thank you for the suggestion. It's a bummer that primi.tv is already taken, but I'm fairly optimistic that I can find another easy-to-remember domain. Also, I'll do some digging beforehand to make sure that I'm not overstepping any existing trademarks or copyrights. If everything works out, I'd like to give you one of these displays if and when I get the prototype unit off the ground. Would that be okay?

I would buy a good offline TV called "Primitv" in an instant

That's really nice. Though there's a _slight_ chance that Amazon's lawyers might come knocking due to the similarity of Prime (TV?).

Thanks for the positive feedback, guys! It was kind of a spontaneous inspiration.

Oh, that's just beautiful. You're hired.

damn bro u out here just dropping names like this for free??? that's a $10k idea

Neat endeavor. PrimiTV is pretty good.

I wanna play the name game.

Perhaps something along the lines of:

'NOAD' - noad.tv - I could see a regular googler search for 'no ad TV'

Or some other word for 'dumb', 'not smart'. Like dunce.tv. dolt. simpleton. dullard. etc.

Maybe a play on the TCP error ENETUNREACH? hehe.

Absolutely topnotch, you could have a bright future in branding.

PRIVATY? PRIVATV?

voting for this. it's perfect

This is an awesome name. Love it!