I think it needs just a bit of fool-proofing in a couple dimensions though:
(1) Ideally, the brand would also be able to speak to the segment of people who aren't going to get the wordplay.
(2) Also, there's the age-old pronunciation question. Is it just "Primitive"? Is it "Primi - Tee - Vee"?
It's quite close to being a great brand, though. I wonder if it just needs a skillfully-placed lowercase letter, or a couple dots, or something — maybe some sort of subtle variation could solve both problems.
Like, most people probably don’t think about the fact that Uniqlo is short for “unique clothing” and yet it’s the #3 clothing retailer in the world.
PrimiTV.
As in: DirecTV.
Actually, I don't own a TV, and besides, it would be the coolest story to tell when people ask me where I got this device. So I would like to gladly take you up on the offer IF you actually end up using the name, everything worked out as you hoped and you're in serial production.
I really like the design btw, clean, uniform bezels and logo-less. That's what i always look after for my computer displays.
I'll drop you an email. Thanks again :)
I wanna play the name game.
Perhaps something along the lines of:
'NOAD' - noad.tv - I could see a regular googler search for 'no ad TV'
Or some other word for 'dumb', 'not smart'. Like dunce.tv. dolt. simpleton. dullard. etc.
Maybe a play on the TCP error ENETUNREACH? hehe.
The word "idiot" comes from the Greek noun ἰδιώτης idiōtēs 'a private person, individual' (as opposed to the state), 'a private citizen' (as opposed to someone with a political office), 'a common man', 'a person lacking professional skill, layman', later 'unskilled', 'ignorant', derived from the adjective ἴδιος idios 'personal' (not public, not shared). In Latin, idiota was borrowed in the meaning 'uneducated', 'ignorant', 'common', and in Late Latin came to mean 'crude, illiterate, ignorant'. In French, it kept the meaning of 'illiterate', 'ignorant', and added the meaning 'stupid' in the 13th century. In English, it added the meaning 'mentally deficient' in the 14th century.
Justa box, and nothing else.
a sarcastic nod to smart.
Edit: as in you have to code BASIC to change the channel
Top 2 results: standardtvandapplicance.com and https://talent.nebula.tv/
not impossible
Also, marketing isn't only about search results. Another example: Standard Hotels
STANDARD is probably not the best choice for short-term SEO, though. :)