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If you're technical: Build the first (scrappy) version yourself and do some initial testing with potential users

If you're not: Do customer development by talking to customers and verifying that there is a need and that they will pay. then, with data in hand, try to get a technical co-founder that shares your vision to help you build it

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Is it worth doing visual mockups for my customer development? Or just explaining the idea

well visual mockups help you explain the idea better to customers as they can see the actual thing.. i've known some people to have pre-sold their products through mock-ups.. because it solves a huge problem that the customer is facing

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