Working on the practical side of ML/AI at FAANG, you will probably be working with some combination of feature stores, training platforms, inference engines, and so on - all attempting to optimize inference and models for specific use cases - largely ranking - which ads to show which customers based on feature store attributes, which shows to show which customers - all these ranking problems exist orthogonal to ChatGPT, which is using relatively stale datasets to answer knowledge based questions.
The scaling problems for AI/ML for productionizing these ranking models from training to inference is a huge scaling problem. ChatGPT hasn't really come close to solving it in a general way (and also solves a different class of problems).