So what is the ultimate cause of the fragmentation in this case? You can blame your allocator implementation, but how do you know it's not your use of the allocator? It feels like you are just slapping jemalloc on to solve this, which I suppose shows that the allocator you were using was causing problems before, but it doesn't really explain how? I suppose what I'm wondering is why specifically the allocator you were using before was causing this fragmentation... isn't that a bigger problem than you're making it sound?
Also, what else can an allocator do other than coalescing free blocks to decrease fragmentation? Does it involve occasional checks to defragment the heap ie moving separated blocks so they are adjacent?