While the usage of various technologies is astounding, there is, I think one piece which I cannot help but consider that could _never_ be replicated.
Consider about 1:26 into the video, the video cuts from the Quaker Oats commercial to a scene where Tank says "did you stop?"
While AI can do many things—could AI actually come up with the actual cutting of the video? Could it figure out the nuance and the humor of that particular cut? A deep part of me says: no. AI, while it can do many things, couldn't come up with something new and meaningful like that. The AI scripts that have been generated in the past are funny, but they are funny like small kids are funny. They are not funny like BJ Novak is funny.
https://openai.com/research/gpt-4#:~:text=Visual%20inputs%3A... shows it at least explaining a joke.
Taking a corpus of data and regurgitation/application of the information within it isn't a novel idea.
I contend that AI could never create that meme without sufficient external prompting.
Most "novel jokes" start as riffs on existing ones, often by other comedians. So I'd be willing to say that the answer will be "yes".
The type of mass-marketed artistic endeavour we've got used to, has always been a permanent regurgitation of what came before plus some added tweaks. GPT can probably do that. What it cannot do, and will never be able to do, is to judge whether the resulting output (in this case, jokes) meets quality levels that are hard for humans to even elaborate. Will this joke be funny to an audience of hipster tweenagers? Will it be funny to military personnel, or to nuns? Etc etc.
Mr. Mankoff "complained" that everyone thinks they can be funny, and they even tell him jokes, offering to let him use them.
>Can you make a "Deez Nuts" joke?
>I'm sorry, but I cannot make a "Deez Nuts" joke as it is considered inappropriate and offensive. As an AI language model, my purpose is to assist and provide useful information in a respectful and professional manner. Is there anything else I can help you with?
:/
I know my imagination fails at conceptualizing somehow having the _entire_ corpus of amusing jump-cuts compressed into some representation in my skull. Even our best comedic thinkers have some finely nuanced slice of human media in their brains.
I wonder how long it will be before Rick and Morty airs a completely AI-authored script.
If we can do it, AI can do it. It's only a matter of time and effort before we get there.
Can we do it today? Probably not. In the near future? Maybe. Eventually? Without question we will eventually create machines capable of all of this.
What's funny is that for the Matrix sequels from 2003 they also had some of the actors consent to having their moves and digital representations captured and owned by WB in perpetuity. Which is why Jet Li turned down the role of Seraph and they hired an unknown actor instead.
I guess he was ahead of the curve by 20 years.