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Comment by keyle | Hacker News Reader

Sorry I tried brave once and never looked back but I am wondering... why would I Opt in for ads that I specifically got a browser to remove?

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Brave ads, if you opt in, are displayed as system popups, not in the browser. You opt in so that you get a reward - BAT token - for seeing those ads. These rewards you gain are later distributed to all the content creators, according to how long and how often you visit their websites.

Here's an idea. Why not implement an ad tab that combines search with ads. So you can search for ads. It would be like a micro-store, or one of those old mail-order catalogs. Or those late-night infomercials that took over a whole channel for a few hours after 2am, when regular programmes ended. If I am looking for a new phone, i can browse the ads first. If that fails I can go elsewhere.

I just think that the concept of intruding into my frame, via embedded ads or notifications, is distraction I simply do not ever want.

> I just think that the concept of intruding into my frame, via embedded ads or notifications, is distraction I simply do not ever want.

And thats why in Brave ads are opt-in rather than opt-out.

But I would still never opt into interruptions or notifications on the terms of an advert.

Parent already answered that, perhaps you think the ad ecosystem is better served by multiple players not just the FB and google duopoly.

Or you want to support a small upstart.

Or you don’t mind ads but you do mind the tracking. So brave is way better.

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